THE BEGINNING.-(iReport)

As observed in a simple research conducted, we discovered that no lay-person (especially youths) feels so patient and comfortable enough to sit in a seminar where talks/lectures on HIV/AIDS issues is being discussed, for long period of time. Everyone of them thinks it’s a boring and an unprofitable exercise to be involved in. Rather than sit in a place where all sorts of medical-jargons are being talked about, they rather would appreciate being addressed entertainingly, through movies, comical representation, music, jingles or as a simple summarised statement such as; zip-up and live responsibly.

Haven understood this fact; we underwent a little creative reconstruction on our intended approach and came out with a unique (project) idea called the Text Project, to start up in 2007. It is a simple basic approach that worked tremendously, with the use of sending simple HIV message through SMS to people’s phones.

The project was a success to us, compared to what we had envisaged. The feedback was awesome; it went from good, to bad, to the ugly and to the beautiful. Some people thanked in appreciation while some expressed scepticism and some fired missiles of insults back at us. But in all we were glad that our messages at every point in time really went a long way to hit people in the right spot of thoughts. And that the overall objective was achieved.